G3 and FastForward Campaign

Client: Virginia Community College System

Over the past year, Virginia’s Community Colleges have made significant strides in reaching more Virginians through focused marketing efforts.

For the first time, we branded our colleges as a unified system, improving visibility, consistency, and access across the state. This approach has helped us connect with new audiences and position our community colleges as an important resource for education and career development in the Commonwealth.

The six-month campaign features photos from community colleges across Virginia, 250+ assets (digital ads, social ads, video clips for online streaming ads, outdoor ads, transit ads, military out-of-home ads, etc.) The On Three Photography Team was brought on to capture stills ranging from portrait to lifestyle as well as interviews and BTS.